Contrast creates opportunities for fresh ways of doing business. Even in dire situations, some people excel. Be that person. The Urban Artist Market has put together our list of free goodies you should be using in your marketing strategy. Enjoy and let us know if you have a “secret” worth sharing with our other artists.

1) Instagram

If you haven’t taken one of Chris’ Instagram classes yet, at least know this fact. Every visual artist should be on Instagram. It reaches a higher income demographic, continues to grow its user base and is free. While sitting home and social distancing, take an hour and set up your account. Click here for instructions: https://help.instagram.com/155940534568753

2) Facebook

Okay. Facebook is not really a new marketing tool, but it is one that is not fully realized. If you’re an independent artist or work for a non-profit art group, take this social distancing time to update the information on your Facebook account. Make sure you have complete contact information AND at least 10 photos in your album that share your story. More importantly, make sure you have your web address and contact information intact.

The hidden secret. While Facebook is free, getting noticed cost money. The good news? A small budget can go a long way. For a small fee, we can help walk you through the process. If you would like further information, please contact us at www.rainmakeradv.com by filling out the contact form at the bottom of the home page.

3) Canva

Want to create interesting graphics easily on social media? This tool has a variety of ready-made templates for Instagram, Facebook and Story Posts. Plenty of mileage can be gotten from the free version. Use their graphics maker to create fun, engaging posts that get noticed. Customize a template to reflect your brand and save it for future use, saving you time. www.canva.com

4) SmartPhone Video

Are you ignoring one of the best marketing tools that is already at your fingertips? The video camera on your phone can enhance your marketing efforts quickly and easily. Marketers who use video grow revenue 49% faster than non-video users. If you don’t want to feature your face and voice, just turn the camera on your art. Record brief 30-second clips of your process, load them to social media and increase your results. Better yet, after you post them, make a Story to get better exposure!

Bonus Tip: Mouve

I got this tip from local fine artist, Liz Wiley. (Follow her @lizwileyartist.) Try the Mouve app. Use Mouve templates and video editor to create impressive video stories.

Click here for more information: https://play.google.com/store/apps/details?id=app.mouve.androidbase1&hl=en_US

5) MailChimp

Every artist should start building a database of customers and clients. Use the free version of MailChimp to begin building your database and send them updates via e-newsletters on show participation or online sales. You can have up to 2,000 subscribers and get this service free: https://mailchimp.com/pricing

6) Google My Business

If you haven’t built your free Google My Business Profile online, you’re missing a great opportunity to raise your ranking in organic online searches. I recently discovered this “must” use tool. Take a couple of hours and fill in their templated site with at least 7 photos of your work and relevant contact information. Use this link to begin the process: https://applieddigitalskills.withgoogle.com/c/college-and-continuing-education/en/create-your-business-profile-on-google/overview.html

7) Build A Free Website With Square

You’re probaby already using a Square reader as point of sale to accept credit cards, but did you know that Square provides a free online store? Yes, Square lets you build a free one-page website that ties directly into your merchant services. Remember, while the site is free, you do pay a processing fee on all purchases.

Read more here: https://www.merchantmaverick.com/reviews/square-review

If you’ve never built a site, now’s your chance to create a sales portal. You can even load pictures of your artwork with pricing. Once you’re up and running, start adding a link to your store in all of your social media efforts.

Adversity makes for new creative opportunities. Enjoy our 7 tips and prepave your art business for success. We’ll see you at the next Urban Artist Market show!